資訊隱私侵害行為意圖之研究

 

A Study of Information Privacy Intrusion Behavioral Intention

 

任文瑗

僑光技術學院資訊管理系

台中市西屯40724僑光路100

denise@ocit.edu.tw

 

錚強

中央大學資訊管理系

桃園縣中壢市32001中大路300

ckfarn@mgt.ncu.edu.tw

 

許通安

中原大學資訊管理系

桃園縣中壢市32023中北路200

tahsu@mis.cycu.edu.tw

 

 

摘要

資訊社會為了提供更多元的個人化服務,蒐集、交換與儲存個人隱私資料的現象充斥在現實生活中。電子商務和電子化政府等資訊社會發展的背後,人民的資訊隱私權經常受到某種程度的威脅與傷害。保護資訊隱私權是維護資訊社會正常運作的必要條件,維護資訊隱私權就是維持資訊社會的秩序。侵害資訊隱私權的行為會影響資訊社會的秩序並妨害資訊社會的發展,因此資訊隱私侵害行為之相關議題相當值得探討與研究。本研究擬以法律觀點對個人資料隱私權之侵害所規範的行為作為研究範疇,透過理性選擇理論、計畫行為理論探討大專學生侵害資訊隱私權的行為意圖,並以實徵研究的結果分析影響侵害資訊隱私之行為意圖的因素。

 

關鍵詞:理性選擇理論、計畫行為理論、資訊隱私權、資訊隱私侵害行為。

 

Abstract

In order to provide more customized services, the growing cyber society continues to expand activities in collecting, storing, searching, and exchanging private personal data. As electronic commerce and e-government services develop, the privacy of people’s personal information is easily threatened. The protection of personal information is essential to maintaining the stability fundamental to a well-functioning cyber society. Since information privacy intrusion hinders the development of cyber society, any issue related to information privacy intrusion is worth exploration. Employing both the theory of planned behavior and rational choice theory, this study explores the intention to intrude upon people’s private data and identifies and analyses significant factors influencing information privacy intrusion behavior among college students.

 

Keywords: Rational Choice Theory, Theory of Planned Behavior, Information Privacy, Information Privacy Intrusion.